Re-aligning Sales Efforts to Strategic Direction

Would you agree that prospecting for new customers or for opportunities within existing accounts is often relegated to salespeople, without any detailed strategic input from senior management?

Sure, we all have a general idea of what type of customer or new deal we want to close, but in 2021 we need to align our prospecting activities with the strategic direction our company is taking. 

Meaningful prospecting requires collaboration between senior management and the sales team.

Have a sales point of view?

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