Would you agree that prospecting for new customers to come into your garden centre or for opportunities within existing landscaping accounts is often hit and miss?

Sure, we all have a general idea of what type of customer or new deal we want, but in 2024 we need to align our prospecting activities with the strategic direction our company is taking. 

Meaningful prospecting for future business – especially during the off-season – requires thought and preparation.

The days of anyone being able to sell any plant to anyone during ‘lockdowns’ – where customers were desperate to beautify their gardens- are long-gone.

We are now back to having to earn every sale.